Eric Cantona has been officially unveiled as the new spokesperson for L’Oréal Paris. As part of the deal announced, he will front the Men Expert products in various countries across Europe.

Cantona said of the collaboration: “I am delighted to be working with L’Oréal Paris. It’s a brand that I admire for its desire to make effective products within everyone’s reach.”

Vianney Derville, General Manager of L’Oreal Paris International: “It ’s a great honor to welcome Eric Cantona alongside other ambassadors of the brand. Image of football, character and an artist, but especially man of charisma and a genuine character, these are the elements that convinced us to make him the perfect ambassador for L’Oreal Paris Men Expert and our line of products for men.”

Cantona will join other L’Oréal Paris ambassadors such as Beyoncé Knowles, Eva Longoria Parker, Freida Pinto and Penélope Cruz.

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