Eric Cantona will front Sky Sports new advertising campaign as it hits back against rivals BT & Virgin Media.
The “no compromise” campaign, which starts with TV advertising breaking today, features Cantona appearing to walk right through famous moments in sport such as Liverpool’s comeback to win the Champions League final against AC Milan in 2005.
“Anything can happen in sport,” says Cantona at the end of the TV ad. “The only certainty is you’ll get all of Sky Sports on Sky.”
Four billboards attempt to drive home Sky’s superiority over rivals with big pictures of Cantona and lines including “The unmissable should be just that”, “Compromise is not an option” and “What’s the point of greatness if you cannot watch it?”
Tags: Sky Sports